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Small Business Fundamentals

Now What?I’ve been lost in the sauce before—the entrepreneurial sauce that is. Sometimes there are significantly more small business tasks to get done than I have time for. And when I was lost in the sauce, it seemed like I had no idea how to prioritize my tasks. What...

Embracing a New Reality

It’s safe to say, we’d all rather be living in coronavirus-free communities right now. Sadly, that’s not anyone’s reality. And from a small business perspective, this is a particularly stressful time. Is simply surviving the goal? Is there a way to dig in and weather...

8x Growth For the Price of a Chicken Sandwich a Day

Disclaimer: I didn’t go to Popeyes before they ran out of chicken sandwiches. I’m team Chick-fil-A! But I looked up Popeyes’ retail price. The sandwich cost $3.99 plus tax. Investing $5.00 per day—roughly the price of one chicken sandwich— into Facebook...